seasonal direction
The AllModern creative team implemented seasonal themes – broad ideas that fit with both the time of year and the overall brand tenets – to help guide copy and design execution. Each season, I worked closely with the design and promo teams, as well as our senior stakeholders, to concept ideas that could be expressed in a variety of ways while still retaining a cohesive look and voice.
Design by: Rachel Stasiukevicius
early spring
CONCEPT: YEAR OF YES
No disrespect to juice cleanses and mindfulness, but this year we’re ready to shake things up, be bold, and – dare we say – take some risks. Sound scary? A little. Sound exciting? 100%. It’s time to: deviate from your standard gray palette and pull the trigger on that green velvet couch; finally start that bathroom reno that’s been gathering dust on your Pinterest board; and fully commit to that marble accent wall.
No risk, no reward, right?
late spring
concept: BREAK FREE
Cooped up for winter? No more. Spring’s here and we’re bursting at the seams with excitement – ready to throw open the windows, emerge from our February shell, and yeah, maybe break a few rules while we’re at it, too. (It is the “Year of Yes” after all). We’re seeing things with fresh eyes and have some pretty fresh ideas because of it: bar carts as nightstands; bright, sunshiny color and punched-up pastels; and planters overflowing with greenery every. where. you. look.
Breathe in that crisp air. It’s time to break free.
summer
concept: LET GO
Summer means saturation. Air so thick and hot it feels like an embrace. Sunsets dripping with color. Light trails in the dark. And we’re ready to crank it to the max. More post-work drinks on the patio, more nighttime drives with the windows down, more stereo on blast – belting along and dancing in your seat. Now is the time to say yes to everything summer has to offer… and let go of anything holding you back.
fall
concept: GET SMART
School’s been out for... well, decades, if we’re being honest, but despite this, we still love that pull of a new semester every single fall. With it comes the renewed desire to buckle down, work hard, and get smarter – with our time, our budget, and our home. Luckily, there’s still plenty to learn: Space-saving 101, Mid-Century Modern + You, Advanced Bathroom Reno... Crack open a fresh planner and get ready for a lesson in acing modern life.
holiday
concept: turn it up
Repeat after us: Black. White. Bold. The holidays, but make ‘em modern. This year, we’re dialing up the Christmas tunes and the energy, and fully giving in to the spirit of the season… our way, of course. It’s all about leaning into simple, cool decor that can last for the next three months (and beyond), taking shortcuts whenever possible (online shopping FTW), and making sure this year wraps up with a bang (champagne, anyone?).