I've been branching out a bit at work lately, and we just wrapped my latest project: the summer catalog for AllModern. If you're not familiar with the brand, its motto is essentially "everything modern at unbelievable prices." The style and brand voice could not be more different from Birch Lane — which is why I had a blast doing it.

Once the catalog is in the mail, I'll add the whole thing to my portfolio, but in the meantime, I wanted to share some of the stuff that didn't make it into the catalog. When you're working in a creative field, there are always rounds and rounds of feedback, and sometimes, even when you really love an idea, it's not what the client is looking for.

BUT. That doesn't mean they have to disappear into the ether, right? Without further ado, here's a peek at some of the stuff that wasn't quite right for the book, but still makes me smile:

Obviously, none of this should be considered final, and the book went through a couple rounds of stylistic changes, so that's why there are different versions of capitalizations. I can't wait to share where we landed with the final product! (Some of my snark survived.)